Sweet 16: Best brand monitoring tools
What are people saying about your brand? That’s the first and most important question in any proactive reputation management strategy. You can’t take a step forward if you don’t know where you are. That’s what brand monitoring is all about. These tools are like a finger on the market’s pulse, delivering essential information about how the online world views your business. The time-tested tools we’ve listed here all perform well. Each provides a different view of your brand’s reputation.