7 ways to include online reviews in your marketing strategy
Word of mouth is an essential part of the savvy marketer’s toolbox – and for good reason. You can sing your product’s praises all you like, but buyers are more inclined to believe praise written by your customers. That’s why online reviews are so important. Yes, they provide a valuable snapshot of how customers are feeling about your company. But online reviews can also serve as the cornerstone of your reputation management strategy.