Search Engine Reputation Management: Strategies to Enhance Your Online Image
Search Engine Reputation Management (SERM) Search engine reputation management is the practice of optimizing a business’s brand or product reputation in online search engines. SERM is often used to ensure that a company’s products or services are: So, SERM is about building a good reputation or repairing a reputation that has been damaged. Any SERM […]
How To Respond to Negative Reviews: 17 Response Examples
Negative reviews take a toll on your online reputation and scare potential customers away. They are also often unpleasant to read, demanding patience and an open mind. More importantly, they are difficult to deal with in a way that reflects well on your business. Still, tactful and meaningful responses to negative reviews can produce outstanding […]
SEO + Reputation Management: Fundamentals and Best Practices
Business owners have always appreciated the value of a good reputation. But with modern online business, reputation management is attached to one other key consideration: search engine optimization (SEO). At least 68% of customers will pay 15% more for a product from a more reputable company. Not only that, Google’s new EEATs reward businesses that […]
Customer Feedback Management: Basics and Best Practices
Knowing how to deal with customer feedback unlocks unlimited marketing potential. But many businesses struggle to manage customer feedback. With so many customers on so many online platforms, trying to make sense of all the feedback customers leave can feel overwhelming. Like many business challenges, this one can be solved with data and strategy. A […]