Can You Buy Google Reviews?
A business’s online reputation can make or break its success. Google reviews have become a cornerstone of that reputation, influencing everything from customer trust to local search rankings. With so much riding on these reviews, it’s no surprise that some businesses are tempted to take shortcuts—and decide to buy Google reviews. But is it really […]
Search Engine Reputation Management (SERM)
Search Engine Reputation Management (SERM) Search engine reputation management is the practice of optimizing a business’s brand or product reputation in online search engines. SERM is often used to ensure that a company’s products or services are: So, SERM is about building a good reputation or repairing a reputation that has been damaged. Any SERM […]