How online reviews can boost employer branding

When we talk about a brand’s online reputation, we ordinarily focus on how the reputation affects sales. We want consumers to think highly of our products and services so we can grow the business. There’s another way a positive online reputation can help you achieve success - by…

How to conduct an online reputation audit

The purpose of an online reputation audit is to discover how your brand is perceived online. The audit is an opportunity to put yourself in a potential buyer’s shoes and see your business from an unbiased perspective.…