Reviewshake Inbox is live

This week, we have released one of our most important feature so far: the Inbox. It lets you engage in 2-way SMS conversations with your customers, helping you catch any issues as early as possible to boost your reputation and retention. In addition to this, you will see all the customer communications in a single place: review invites, SMS and private feedback. Read our post to understand how Reviewshake Inbox works step-by-step.

Video reviews are here

As the name implies, this feature allows you to request video reviews for your business using Reviewshake. The best part is that it’s all integrated within our system: you just click a checkbox to enable video reviews, and they will show up in your landing page, widgets, social sharing, as well as all the dashboard stats. You don’t need to worry about storage, formats or anything else – it will just work. Users can record their video on any device – phone, tablet or computer.

How online reviews can boost employer branding

When we talk about a brand’s online reputation, we ordinarily focus on how the reputation affects sales. We want consumers to think highly of our products and services so we can grow the business. There’s another way a positive online reputation can help you achieve success – by attracting the best, most qualified employees.

Six proven ways to generate positive reviews for your business

It’s easy to understand why you like to receive great write-ups at online review sites. It’s harder to understand why customers take the time to write them. Obviously, the first requirement is that they are satisfied with your service. If customers don’t like your product or service, they don’t write reviews.

How to choose white label software

White-label software lets you offer applications to your clients without the trouble and expense of developing the software yourself. The software is created by another company and you resell it under your name as your own product. Whether you purchase a yearly or monthly license for the software you resell, the principle is the same.

7 ways to include online reviews in your marketing strategy

Word of mouth is an essential part of the savvy marketer’s toolbox – and for good reason. You can sing your product’s praises all you like, but buyers are more inclined to believe praise written by your customers. That’s why online reviews are so important. Yes, they provide a valuable snapshot of how customers are feeling about your company. But online reviews can also serve as the cornerstone of your reputation management strategy.

Sweet 16: Best brand monitoring tools

What are people saying about your brand? That’s the first and most important question in any proactive reputation management strategy. You can’t take a step forward if you don’t know where you are. That’s what brand monitoring is all about. These tools are like a finger on the market’s pulse, delivering essential information about how the online world views your business. The time-tested tools we’ve listed here all perform well. Each provides a different view of your brand’s reputation.

Responding to online reviews: The good, the bad, the funny

Reviews are an essential point of contact between your company and your clients – and a highly trusted source of purchasing guidance for prospective customers. For optimal growth, you need an online reputation strategy that guides you as you respond, manage, and generate reviews that appear online. Don’t ignore happy customers. When buyers take the time to praise your business, finding time to thank them is the least you can do.

How to conduct an online reputation audit

Your company’s reputation is a complex mix of relationships and activities conducted by multiple departments and people in different job roles. From the quality of your product or service to PR, marketing, and everything in between, dozens of obvious and hidden touchpoints influence the way customers perceive your brand. This article can’t cover every touchpoint and its importance, but we can focus here and now on the online aspect of your reputation.